fine • art • projects   |   painting, assemblage & photography

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Porn-O-lympics, 2012

photography series, limited edition

Project on news media images. The exageration of clearness and the plastic “clarity” of this sports images are the subject of this series, wich is developed along Pornpolitics series. Porn-O-lympics, the new “Porn Food”.

Excerpt from Wikipedia “Porn Food”

Food porn is a glamourised spectacular visual presen-tation of cooking or eating in advertisements, infomercials, cooking shows or other visual media,[1] foods boasting a high fat and calorie content,[2] exotic dishes that arouse a desire to eat or the glorification of food as a substitute for sex.[3] Food porn often takes the form of food photography and styling that presents food provocatively, in a similar way to glamour photography or pornographic photography.

In the United Kingdom,  food porn is usually acknowledged as advertisements where food is presented in an ‘arousing’ manner, for example; with water dripping from it in order to imitate a woman with bodily fluids dripping from her loins. The term appears to have been coined by the feminist critic Rosalind Coward in her 1984 book Female Desire[4] in which she writes: “Cooking food and presenting it… always beautifully lit pictures, often touched up” (p. 103). In the United States, food porn is a term applied when “food manufacturers are capitalising on a backlash against low-calorie and diet foods by marketing treats that boast a high fat content and good artery-clogging potential”.[2]
The origin of the term was attributed to the Center for Science in the Public Interest [2] which began publishing a regular column called “Right Stuff vs. Food Porn” for its Nutrition Action Healthletter in January 1998.[5][6]


image credits: Adrian Dennis/AFP, Denis Kuvaevb – Diego Barbieri – Maxisports / Shutterstock, Michael Steele/Getty